2021北京国际健康旅游博览会简介 2021北京国际健康旅游博览会将于8月13日至15日在北京全国农业展览馆举办，展览面积13,000平米。在当下广大公众对于健康的生活和愉悦的身心更为期待的背景下，本届博览会有哪些值得关注的热点呢？
Overview of Beijing International Health Tourism Expo (HTE2021)Beijing International Health Tourism Expo (HTE2021) will take place at the National Agricultural Exhibition Center in Beijing between 13 and 15 August with an exhibition area of 13,000 square meters. Under the greater public expectations for a happy life and healthy mind and body, it will have special highlights this year.
本届博览会有哪些热门行业参展？有哪些商机？ 本届博览会分为五大展区：国内展区、国际展区、企业展区、互动体验区和医疗用品及健康展销区。国内展区将有来自全国各省的文旅管理机构、健康旅游企业、行业协会等现场交流、交易。国际展区将汇聚海外医疗旅游、医疗美容、目的地、经销商等同业互动交流和参与商洽。企业展区涵盖健康休闲、森林康养、健康食品、养生药膳、体育健身、OTA、旅行社、保险企业等。在互动体验区，中医养生、云医院、美容健身、健康体检等企业现场完成医疗、康养旅游线上预订，现场互动体验，推出公益义诊等。医疗用品及健康展销区将有一批高质量的高端医疗旅游、中医药产业园、医疗美容、健康用品、家庭用健康器械、中医药、民族医药等企业参与其中。 三天展期内，来自海内外健康旅游相关领域的众多企业、机构等，将在现场进行充分有效的交流和洽谈，搭建起合作的桥梁，为企业的发展和产业的进步提供积极有效的帮助。 Which popular industries will participate in HTE 2021? And which kinds of business opportunities are there? HTE 2021 comprises five major exhibition areas, namely, areas of Domestic Exhibition, International Exhibition, Business Exhibition, Interactive Experience, and Medical Devices and Health Exhibition and Sales. The Domestic Exhibition will involve cultural-tourism managing bodies, health-tourism businesses and industry associations from across China, who will have exchange and trade on site. The International Exhibition will see those involved in industries such as medical tourism and aesthetic medicine as well as tourist destinations and dealers from home and abroad. They will have exchange and business talks. The Business Exhibition covers health and leisure, forest therapy, functional food, wellness and medicinal cuisine, sport and fitness, as well as online-travel agencies, tour operators and insurance companies. In the Interactive Experience Area, businesses of traditional Chinese medicine and wellness, cloud hospitals, beauty and fitness and health check offer online booking for medical and wellness tourism, in addition to on-site interactive experience and free medical consultation. The Medical Devices and Health Exhibition and Sales Area will be home to some high-quality business which covers high-end medical tourism, traditional Chinese medicine industry, aesthetic medicine, health products, household fitness machines, traditional Chinese medicine and ethno-medicine. During the three-day exhibition, businesses and organisations from health tourism and related fields at home and abroad will engage in exchange and business talks. The exhibition will serve as a bridge of collaboration, contributing to business development and industrial progress. 
商务洽谈和产业合作的高效平台 北京国际健康旅游博览会为海内外的健康旅游企事业单位搭建起商务洽谈和产业合作的高效平台。来自海内外的买卖双方将在展馆现场进行交流、洽谈；同时，组委会专门设立一对一洽谈专场，参展商和海内外买家进行精准有效的业务洽谈和渠道对接。在公众日，将有众多公众有序进入展馆，对现场销售将起到重要推动作用。广大公众不仅是潜在消费者，更将现场了解展商的产品、商品、服务，对于优质产品进行二次传播，对展商业务发展和品牌推广都将起到重要作用。 An efficient platform for business talks and industrial collaboration HTE serves as an efficient platform for business talks and industrial collaboration among health-tourism enterprises and public institutions from home and abroad. National and international buyers and sellers will gather here and engage in exchange and business talks. Meanwhile, the organising committee will specially organise one-to-one business talks that allow exhibitors and domestic and foreign buyers to engage in targeted and effective trade talks and communication. On days when it is open to the public, the large number of visitors will play a critical role in boosting the sales on site. The general public are not merely potential consumers. They will contribute to the promotion of quality products, merchandise and services they have seen at the exhibition. 
配套活动丰富多彩，打造健康旅游智慧平台 本届博览会将推出高质量行业峰会，包括“2021中国国际健康旅游高峰论坛”、“健康旅游培训会”、“健康旅游沙龙”等配套活动。论坛以“探索健康旅游高质量发展道路”为核心要旨，行业权威、企业领袖共同打造健康旅游的智慧平台。培训会重点对健康产品与旅游渠道对接等方面进行针对性培训，以期对企业线下业务产生实际推动。健康旅游沙龙将搭建女性健康生活交流平台、建立时尚健康的旅游和生活理念。这几项高端会议已在行业内形成品牌，备受同业欢迎。
A diversity of events for a smart health-tourism platformHTE 2021 will also stage the high-quality industry summit “China International Health Tourism Forum 2021” and events such as health-tourism training and healthy-life salon. The forum focuses on high-quality development of health tourism where industry authorities and business leaders will jointly create a smart health-tourism platform. Meanwhile, the training will be focused on how to connect health products with tourism channels. The health-tourism salon will be an exchange platform for healthy female living and the development of concepts that are fashionable and healthy. These high-end meetings have become industry brands, well received in the industry.
强化品牌营销，多平台推广展商产品 北京国际健康旅游博览会是健康旅游产品、商品、信息的交互、合作平台，同时也是健康旅游品牌和产品营销的重要舞台。组委会将通过线上线下传播方式，推广展商品牌和产品，为展商业务的发展和品牌宣传搭建专业平台。广大参展商可与组委会取得联系，搭上整合营销的快车。同时，也欢迎广大参展商将丰富的产品资讯和优质产品带到现场，给广大的参会公众带来产品福利。欢迎国内外同业和相关领域的朋友们，参与到2021北京国际健康旅游博览会的平台上来，共商、共建、共享高质量的健康旅游，共同引领健康、快乐、幸福人生！据悉，2021北京国际健康旅游博览会由文化和旅游部国际交流与合作局、资源开发司、非物质文化遗产司、国家卫生健康委员会规划发展与信息化司、国家中医药管理局国际合作司作为指导单位；北京兴旅国际传媒有限公司主办；北京市文化和旅游局、天津市文化和旅游局、河北省文化和旅游厅、中国旅游协会健康旅游分会、中国林业产业联合会为支持单位。 Strengthening brand marketing and promoting exhibitors’ products on multiple platforms In addition to being a communication and collaboration platform for health-tourism products and information, HTE is a stage for the marketing of health-tourism brands and products. The organising committee will promote exhibitors’ brands and products both online and offline and build professional platforms that help exhibitors develop their business and promote their brands. Exhibitors may also contact the organising committee for integrated marketing. They are welcome to bring product information and quality products to the exhibition that will benefit the visitors.All involved in the industry or related fields are welcome to join the platform of HTE 2021 to contribute to the development of high-quality health tourism, enjoy the benefits and lead a healthy and happy life.HTE 2021 is organised by Beijing Sunny International Communications Ltd.; supervised by the Bureau of International Exchange and Cooperation, Department of Resource Development and Department of Intangible Cultural Heritage of China’s Ministry of Culture and Tourism, the Department of Planning and Information of China’s National Health Commission and the Department of International Cooperation of the National Administration of Traditional Chinese Medicine; and supported by Beijing Municipal Bureau of Culture and Tourism, Tianjin Municipal Bureau of Culture and Tourism, the Department of Culture and Tourism of Hebei Province, Health Tourism Chapter of China Tourism Association and China Forestry Industry Association. 
For further information, please visit the website: www.chinahte.com
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